Sunday, April 4, 2010

Fervor Introduces Bass Pickups


After several months of extensive testing, we are proud to announce our new Fervor Classic P-Bass Pickups. Made of 42 gauge wire, alnico 5 magnets, vulcanized bobbins, and cloth wire leads, our Classic bass pickups replicate a true 1960's P-Bass sound. Whether it's country, rock, or metal, our bass pickups have a certain growl and plenty of mid-range power, as well as low-end punch that will cut through any mix. When asked to try the Classics, professional bassist Mike Jones commented " I have played a P-Bass for years and the Fervor Classics are exactly what I would want and expect in a P-Bass Pickup."

As we do with all our pickups, our Bass pickups are handwound and meticulously crafted, which makes Fervor the clear choice when it's time for replacement pickups. Pickups can be purchased individually for $65 each or as a set for $120 (does not include shipping) and are available in either a black or white cover.

To get your own set of Fervor Bass Pickups, email us at gmoore@fervorpickups.com. Please leave your name, telephone number, and we will contact you once we receive your request.



** Professional bassist Mike Jones is the former co-founder, songwriter and bass player of Red Radio Flyer, an alt-country band from New York City that made a splash in 2000 with the release of their critically acclaimed full-length CD Gettin' Somewhere on MotherWest Records.  Gettin' Somewhere featured the radio hit "Please Don't Ask Me to Explain" and the critics fav "The Story of Angel'.  A graduate of Berklee College of Music in Boston, Mike had a long career working as a songwriter, studio musician, sideman and member of a number of NYC indie bands.  In recent years, Mike has co-written songs and wrote scores for a number of award winning, independent animated short films and has recently formed a jazz trio with friends in Wilton, Connecticut. Mike is also the co-founder of Triplestop, a marketing firm in the New York metro area with offices in Connecticut and Sarasota, Florida.  Fervor is affiliated with Mike and his partner, Joe Polidoro, both creators of our website and whom we have hired for their marketing experience.